There is a lot of chatter in the industry right now about feeling restrained and not having the ability to choose who to work with, and with that, there are a lot of questions with unknown answers. Now, more than ever, it’s time to claim your independence, and start answering those questions yourself.
How do you do this? Take control! Bring your finishing processes in-house. Run your lenses in your office or lab, rather than sending them out to be processed. By doing so, you can build up your practice and have more control of your business. Bringing your finishing business in-house helps you become independent, control your supply chain pricing and better service your customers.
Not sure how? Let us explain…
Stop letting your lab and lens supplier determine what products you’re going to offer your customer. Don’t allow yourself to be bundled into purchase everything from one supplier. Purchase high quality, cost effective lenses from a variety of independent sources, and process them yourself in your own premise.
In today’s market, having the ability to make your own decisions regarding what is best for your practice is important, and you should take advantage of this. Start small, but always keep your eye on the prize – becoming independent.
Control your cost and pricing
By controlling and managing your supply chain, the source of finished lenses, you can better control your costs and the prices you charge your customers, you create the ability to build up and grow from within. In turn, this can help you control pricing, giving yourself the ability to provide more to your customer, which could help bring in more business.
One of the first questions most people ask is “What’s the price?” When you control the price, you can confidently tell customers what it is, while knowing fully why that cost is what it is. And if they ask why, you’ll have the back up to prove it because you set it.
Provide faster service
Having your finishing processes in-house can also help you service your customers quicker. Rather than waiting your typical 3-5 days for your lab to supply products, you can edge the lenses while your customer waits. You control the quality and speed at which your product is produced, which can build your reputation.
When your customers come in for a repair or need something, you have the control and capability to handle their requests in the time you choose – you set the standard.
Companies should have the ability to work with whomever they want, controlling their prices how they want, and servicing their customers as they want. So, wait no longer and claim your independence. Your future self will thank you.