SOUTH WINDSOR, CT – Coburn Technologies, Inc. is pleased to announce the addition of Rodrigo Neira to their global sales team as the new Sales Responsible for Latin America. Based out of Buenos Aires, Argentina, Neira will facilitate the extension of Coburn’s sales reach across Latin America under the leadership of Sales Manager for Latin America, Diego Jimenez.

“Rodrigo brings to Coburn great enthusiasm and strong ties in the optical industry with experience in various sales and marketing roles,” comments Diego Jimenez, Sales Manager for Latin America. “We welcome his experience to further expand our lens processing product offering throughout Latin America and serve our new and current customers. The expansion of Coburn’s cutting-edge lens processing technology in this region is undeniable, and Rodrigo’s addition to our team promises significant value for both the market and our clientele.”

After graduating from the University of Buenos Aires, Neira started out as an optician specializing in contact lenses. He then worked in various sales, purchasing, product development and branding roles in the optical sector. Neira joins Coburn after more than 7 years at Latamoptical as Key Account Manager for Latin America where he worked in the commercial sector providing training to customers, closing sales, and performing sales conferences for clients.

“My goal is to provide the best possible advisory service to customers and to enhance the growth of the optical sector in Spanish-speaking countries, offering laboratories, supplies and equipment suitable for each unique need and production process,” states Neira. “My intention is to expand the presence of Coburn Technologies in Spanish-speaking countries, demonstrating their quality and productivity. I want to help practices and labs in the market take full advantage of self-production and realize that it is possible for their business.”

Rodrigo will be at the Coburn booth at the MIDO Exhibition in Milan, Italy taking place February 3-5, 2024. Coburn welcomes visitors to the booth to get acquainted.

Rodrigo can be reached via email at or by phone, WhatsApp, or Telegram at +54-9-1140740572.