“Now that I have a machine that can cut all materials, I’m filling anything higher than -2.00 with Trivex. And every lens I stock has AR. So if you want your lenses right away, you have to get AR. If somebody is hemming and hawing about premium options, I can say, ‘You know, I can have these ready for you in an hour,’ and they are much more apt to pull the trigger.”

Check out the article in Eyecare Business: Getting a Positive Edge on Business